Domaine de Verchant boosts website revenue by 136% with Cendyn website services
THE CHALLENGE
The hotel’s management wanted to improve its website, with a clearer presentation of its many points of sale, and simplify the customer experience. The Domaine de Verchant sales and marketing teams were also keen to enhance their website to:
- Increase bookings via their website
- Be able to consult with responsive experts and specialists in digital marketing to meet their expectations
- Gain functional control over their website’s content
THE SOLUTION
After auditing the hotel’s digital marketing, our teams worked with the hotelier to draw up detailed specifications for their website’s development. Then, we deployed a digital action plan.
To meet the technical and commercial challenges of the client we have:
- Created a tailor-made website, with an adapted architecture and fluid navigation for users on all devices
- Delivered a simple and functional CMS enabling them to easily update their content in real-time
- Implemented a search engine optimization and metasearch strategy to strengthen the hotel’s online visibility
- Monitored results with a dedicated account manager to ensure improved performance
With Cendyn, we have increased our direct revenue very quickly. Our booking volume increased by 169% as soon as our new website went live! They are experts in hotel digital marketing, they understand our business challenges, and are very responsive.
THE RESULTS
The Domaine de Verchant benefits from a high-performance website with a modern and elegant design that meets its needs. The site’s functionality facilitates the navigation of users on all devices. It is also flexible and will be able to accommodate the Domaine de Verchant’s next project, which will add 25 additional rooms in 2024.
2 months after the launch of the new site, direct revenues have increased. The hotel is recording more than 136% revenue in 2022, compared to 2019.
2019 vs 2022 results:
This case study was completed before the Cendyn acquisition of WIHP but the Domaine de Verchant can now benefit from the suite of Cendyn products.
Domaine de Verchant
About
Located in the heart of a 50-hectare vineyard and at the gateway to Montpellier, Le Domaine de Verchant, the first 5-star hotel in the region, has 26 contemporary rooms with a refined style. The hotel offers several services: 2 restaurants, 3 swimming pools, a SPA area, an event space, a wine cellar, and a beach in the vineyard.
